CAUSE-RELATED MARKETING VS. STRATEGIC PHILANTHROPY

Cause-Related Marketing Vs. Strategic Philanthropy

Cause-Related Marketing Vs. Strategic Philanthropy

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Arthur Brooks composed a book entitled, "Are Americans Selfish? The Bond Between Faith, Philanthropy and Healthy Democracies." The propensity to provide he defined as a "quality-of-life concern" due to the fact that those who give are happier, healthier and their communities are far much better locations to live. Charity is an advantage to our health.



Your dream or vision creates the goals. Those goals are the rudder. The sails are the actions you take to work towards and accomplish those goals and the wind is the passion and intimacy that grows and expands and gets stronger and stronger.

Many individuals make the error in believing that philanthropy is all about individuals offering cash. It is not. It is about charitable presents. That gift can be you providing an hour or 2 on the weekend to work with impoverished children. It can be cleaning up out your closet to give clothing and other items to individuals who have lost their houses due to hurricane, flood or fire. The only limitation on your gift is what you put on it. It certainly does not have actually to be based on how much originates from your wallet. Money is always good but an assisting hand and a warm heart go so much farther.



For mere $34,900 I can invest into a business where they would discover me a home (usually in the mid-west) and rehab it for me. I would then be the owner of the home. The ARV market rates of these houses are in the mid to upper $50,000 s. They would then provide approximately a year of payments at $400 monthly while they find a buyer for my house. I would then bring financing on that house for completion buyer on a 30 year PITI note. There is no balloon payment hence you have strong money flows. Mortgage payments are based upon corporate philanthropy a 9.9% rate of interest and the market leas. Hence, the end buyer is paying based upon the marketplace rents. Their down payment has to do with 2% of the value of the home, usually around $1000.

I had a neighbor like that. Maurice stated he 'd never go to an estate sale arranged by the local auctioneer due to the fact that the auctioneer was "as uneven as a snake." However wouldn't you understand, at the estate sale of a widow next-door neighbor of ours, who was up at the front of the auction, bidding on all the items he desired? Maurice.

The Greeks had two systems of tax. One was liturgy where rich citizens unselfishly contributed more to the government than they were needed to. The other system was "tax-farming" which had a long and vibrant history. Tax farmers were private professionals who bid at public auction for the right to gather a particular tax, such as a harbor tax, an inn tax, or a sales tax. With accurate records from prior years, and barring some disaster, the quantity of tax revenue expected could be precisely computed. The company was risky, however appears to have actually paid. In the city-states, tax farming proved exceptional to federal government tax administration. The personal male did a better and more economical job of gathering taxes.

The problem with Burk's study is that it reports on what donors state they will do, not on what they actually do. Burk partnered with 40 not-for-profit organizations for her research study. However she didn't ask them if their direct mail programs are diminishing or growing. Instead, she surveyed 22,000 donors from these companies, and asked these donors what they think about direct mail.

The power of philanthropy originates from thoughtful focused giving up locations you feel passionate about. When enough ladies come together, offer strategically in areas we feel enthusiastic about, we'll have the methods to literally change the world, recover this world. And it all starts with each one people.


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